Howe Corp Heads to Austin for StorePoint Fresh 2020

StorePoint Fresh is an annual event that connects all the major executives that are responsible for the in-store experience. This includes supermarkets, wholesalers, and food clubs. This event will help enhance and expand the food industry business in the upcoming year. Howe Ice Corporation is proud to be a silver sponsor at this year’s event. Over the course of the event, our executives are privileged to have been asked to conduct three meetings. 

This year’s event is being held in Austin, Texas, on January 26th through the 29th at the JW Marriott. The JW Marriot in Austin stands in the heart of this vibrant city. It is an urban resort featuring floor to ceiling windows, pool, cabanas, and more. With 7 bars and three restaurants, there is no shortage of places to grab a quick drink or dine with your new industry connections.

There are pre-scheduled executive boardroom presentations, private one-on-one appointments, and actionable content sessions to participate in. In addition, there will be social events throughout the weekend to help develop further contacts and connections within the industry. 

Some of the events to participate in include:

  • Golf tournament
  • Musical history tour of Austin
  • New retailer orientation
  • Happy hour reception
  • Dinner parties
  • Cocktail hours
  • And more

Howe Corporation Leading the Way 

Howe Corporation has led the way in ice production for over a century. The fresh food industry turns to our flake ice machines to help them increase their profits. After all, our flake ice machines keep their produce fresh and safe from the farm to plate and sea to plate. 

Our flake ice is better than other types of ice, especially when it comes to keeping food fresh and keeping produce free from blemishes. In addition, our flake ice makes the most attractive displays in your restaurant or fresh food market. 


  • Uniform cooling due to our ice’s unique surface area
  • Has fewer sharp edges, so your produce stays undamaged and free from blemishes through the shipping process
  • Is the coldest ice you can produce
  • Most energy-efficient flake ice machines you can buy, with many of our models Energy Star® Qualified
  • Extends shelf life of perishables. Lasts 2-3x longer than our competitor’s ice, which saves on store labor
  • Increases sales by displaying products with sparkling white ice that enhances the customers’ fresh experience

For any questions regarding StorePoint Fresh or any of the Howe Corp products, please contact us

We hope to see you at this year’s StorePoint Fresh event. However, even if you are not able to come, we invite you to continue to follow Howe Corp. on our blog, Twitter, and LinkedIn for updates, news, and exciting advancements!